There are a lot of things people look for in a home business.
Only a few things however are truly important.
1. Products people actually want and use. You can't build a business around hype. The "next big thing" isn't anything until it has proven demand. For the best shot at success, choose a business that has products people truly love.
2. Proven track record. New companies launch all the time. Decades of success? Proven demand and leadership? Now that's rare. If you want to build a business that can last, hitch your flag to a proven winner.
3. Personal support. Can you succeed on your own? With honest work and dedication... absolutely! But guidance and support will help make your experience better and your results better. Find a company that supports your efforts, and provides the plan, system, and materials you need to make it big.